An article by Pamela DeLoatch in Target Tech recommends that new technology should not be used as an initiative to encourage collaboration and communication within an organization; a work culture to support the technology needs to be implemented first.

“Avoid These Key Mistakes for Enterprise Collaboration Initiative Success” by Pamela DeLoatch (excerpt):

According to Maturity Model for Enterprise Collaboration and Social Software, a report released last year by Stamford, Conn.-based Gartner, Inc., businesses might not be ready to take full advantage of the technology if they restrict communication, do not encourage enterprise collaboration across organizational lines or view social collaboration as more of a community undertaking than a business advantage. Instead of rushing out to buy software, companies should first examine their existing culture. If that culture does not already encourage collaboration, executives should explore strategies that could help transform it into one that does.